The idea that growing a tech startup is some sort of magical or unknowable process is easily debunked. But if it's not magic, what is it? Check out the video, and chapter 4 of the book, for a deep dive on the original growth hacking story of Dropbox, Sean Ellis, and the marketing experiment that created an entire sub-genre of technology professionals.
Speaking of growth... In Chapter 4, we look at the story of Dropbox, and how Sean Ellis, a hired gun, came in and turned a nascent, little-known startup with a great product into a household name.