Sustainable Mystique

Instead of relying on hype and hustle, develop your own, sustainable model of mystique. It burns clean, and does no harm. Anyone can go from stuttering left-brainer to polished, insightful, and fascinating.

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The Sustainable Mystique Triad
Average Joe replaces hype and hustle with a sustainable form of mystique that burns clean.
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The Sustainable Mystique Triad

How Tech Geniuses Communicate

Average Joe teaches anyone how to think, speak, and create like tech company founders and unicorn company CEOs. It models the concepts, for communication specifically, within one specific formula. It's something I call, the Sustainable Mystique triad. This triad is a communication methodology that sits atop the Slow Create Framework. Anyone can use it to communicate their work more effectively to their friends, family, and potentially other audiences, such as investors. Each side carries a critical role in the communication of creative or innovative work product. The end-goal of the triad is to generate a healthy form of fascination, applicable for virtually any industry, subject matter, and audience.

The first side of the triad, Interesting Problems, is actually referring to what investors find interesting, and not what we ourselves are intrigued by. Selecting the right problem domain to work within is the very first decision made in most activations of entrepreneurial ambition. It's critical to select a large-enough market, with an important-enough problem, and with a low-enough inquisition level. Failing to do so, will later haunt you when presenting any inflections or models of innovation to family, friends, and then of course, investors. The problem domain may shift, but the size and scope of the domain should be massive, in the 'tens of billions' of US Dollars per year in total transaction volume.

The second side of the triad, Narrow Focus, refers to a litmus test that can be applied to any tech startup or team working on a problem. The founders must work on the problem's First Principles. They must have a carefully crafted and well-rehearsed Founding Myth. And the business itself, in terms of people, product, momentum, and stage of growth, must be what I call, Fulcrum-Friendly. That is, investors like to apply capital to infuse an already-calibrated situation in order to promulgate the brand in a near vertical growth trajectory. This is a fulcrum, and when the leverage of that fulcrum, (capital), is applied at just the right time, with the right calibration, it can be extremely effective.

The third side of the triad, Articulate Speech, is not just referring to general pronunciation or articulation. It points to three other concepts: Analogy, Portrayal, and Inversion. Analogy is the introduction of a comparison or parallel structure to the one at hand. Then, portrayal allows you to enact or create life within that analogy. Inversion gives you the chance to take control of the life-given analogy and turn it upside-down, introducing to the scene an all-new model that often raises eyebrows and hands-over control from the audience to the speaker.

Average Joe Explains Sustainable Mystique

Through these three components of verbal speech, any conversation around your work and subject matter can be infused with far-reaching and long-lasting intrigue. Working on Important Problems, having a Narrow Focus, and leveraging Articulate Speech—these 3 elements come together as a capstone of the effort already performed on subject matter using the Slow Create Framework. Your hard-earned Inflections, little-c bursts of creativity, or nibbles of synthesis, can bubble-up from the work performed within the Slow Create Framework, rising to the top, where they help to generate fascination for your audiences. Chapters 9 and 10 of Average Joe cover communication, presentation, speech, and sustainable mystique, with real-world examples from the tech industry.

Book Details

Average Joe Concepts

The Myth, Unpacked

Explaining the myth of the tech genius: Tech founders who have special powers or unusual abilities. It goes back to 1840 with Thomas Carlyle's Great Man Myth...

The Great Man Myth
A Great Person with Something More
The Tech Genius
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Tech Genius Candidates

So who are these tech geniuses? And how is it possible to do what they have done? We look at the tech founders and the world-changing software platforms they've built.

The Internet Entrepreneurs
The Software Developers with Charisma
The Pathological
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Intelligence in Tech

How genius, intelligence, and psychometrics have shaped the tech industry, and how intellectual capacity and cognitive abilities are completely unrelated in technology startup outcomes and viral success stories.

Intelligence and Tech
Genius Showing the Way
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Slow Create Framework

How do the greatest creative minds in the tech industry work their magic? How did some founders create breakthrough products and apps like Slack, Dropbox, Gmail? We look at creativity in tech and introduce a brand-new thought framework to help anyone create and innovate.

Person vs. Process
Little-C Creativity
Canvas, Pipeline, Funnel
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Mindless Work LADDER

As a key component of the Slow Create Framework, this acronym will help anyone ideate and create in ways that are closely aligned with how the brain actually works.

Default Mode Network
Resting State Functional Connectivity
Optimizing Your Creative Daydreams
Curate and Refine Your Ideas Efficiently
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Resulting from the endless cycling of patterns, details, and secrets, the inflection is an insight that can lead to new business opportunities or improvements on existing systems.

Technology, Adoption, Belief, Regulatory
How to Contextualize
Examples of Each
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Finding Secrets

How far can one business secret take you? I believe one secret helped Dropbox achieve mind-boggling growth from a small, 8-person team to a startup worth over 10 billion dollars.

Characterizing Secrets
How to Find Secrets
Truffle-sniffing pigs
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Sustainable Mystique

Instead of hype and hustle, develop your own sustainable mystique which burns clean and does no harm. Anyone can go from stuttering left-brainer to polished, insightful, and fascinating.

The Triad
How to Generate Sustainable Mystique
Crossing the Gap to Inflections
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Reaching Fascination

Using the Sustainable Mystique Triad, and the Slow Create Framework, anyone can learn how to work, think, and speak to fascinate.

SCF Artifacts Leading to Fascination
Bubbling-Up Inflections
Articulate Progress on Interesting Problems
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“This book is a must-have for all tech start-up founders and entrepreneurs.”

Sean Ellis, originator of Growth Hacking

“A brilliant piece of work for product teams and creators.”

Jeff Sherwood, Product Consultant

“My brain hurts. The concepts in this book are so good.”

Chris Andrade, Tech Startup Advisor

“I want my entire company to read this book.”

Troy Hoffman, CEO

Watch the Book Trailer Videos

Book Trailer #1

The Tech Genius Is A Myth

Book Trailer #2

Average Joe Conceptual Fly-Over

Trailer 2 (COMING SOON)

Global Book Frenzy Apocalypse

Join me on the journey, from average to genius.

-Shawn Livermore
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