Innovate and ideate like the best tech entrepreneurs in the world. Climb down the ladder on a daily basis as a part of your Slow Create cycles.
Average Joe highlights the already effective and powerful creative processes at work within the tech industry. But it also introduces new models that can help to create tech products—or create anything actually. It's a highly accessible process for ideation and problem-solving that literally anyone can follow.
In the Winter and Spring of 2020, a software architect, (Shawn Livermore), collaborated with a cognitive neuroscientist, (Dr. Jesse Rissman, PhD). Together, between March and June of 2020, they created a simple, repeatable, and accurate system that can be used by anyone to create, refine, and iterate on ideas or problem domains.
Dr. Jesse Rissman, Ph.D., is a cognitive neuroscience expert. He's an Associate Professor in the Departments of Psychology and Psychiatry & Bio-behavioral Sciences at University of California, Los Angeles, (UCLA). Dr. Rissman earned his PhD at the University of California, Berkeley before completing his postdoctoral fellowship at Stanford.
He directs a research lab that focuses on the interplay of attention and memory, with transcranial brain stimulation and functional magnetic resonance imaging (fMRI) to study neural circuits of cognitive processes.
As a key component of the Slow Create Framework, and using the Default Mode Network and Resting-State Functional Connectivity (RSFC), this LADDER acronym will help anyone ideate and create in ways that are closely aligned with how the brain actually works. Using either the Canvas or the Pipeline, you can “climb down” the LADDER acronym, while performing mindless work tasks.
Examples of mindless work would include:
Quietly walk/run, relax in a hammock, enjoy an easy hobby, take a shower, fold laundry, go bird watching, play an instrument, take a quiet car ride, golf alone, organize/sort items, etc.
It's recommended by Dr. Rissman that this process be allowed between 10 and 60 minutes in duration.